🎉 Initial Alpha Release
The first alpha release of Cascade, Salloq’s multi-tenant marketing automation
platform for email and SMS campaigns. This release establishes the complete foundation
for event-driven marketing automation tightly integrated with Salloq E-commerce and POS.
Core Platform
- Fully isolated multi-tenant SaaS architecture with company-scoped data access
- Role-based permissions (owner, admin, editor, viewer)
- Object-oriented PHP backend with modular service architecture
- RESTful API with consistent JSON responses and rate limiting
Visual Automation Builder
- Drag-and-drop workflow canvas inspired by modern marketing platforms
- Trigger, Email, SMS, Delay, Conditional, and Action nodes
- Event-based enrollment with real-time flow execution
- Flow activation, pause, and persistence controls
Campaigns & Contacts
- Email and SMS campaign creation with scheduling and test sends
- HTML content editing with personalization variables
- Centralized contact database with tags, lists, and custom properties
- CSV import/export and bulk contact operations
Messaging & Delivery
- Email provider support: SendGrid, Mailgun, Postmark, PHP mail fallback
- SMS provider support: Twilio and Vonage (Nexmo)
- Background message queue with retries and rate limiting
- Open and click tracking with bounce handling
Analytics & Events
- Real-time campaign and engagement analytics
- 20+ predefined ecommerce and POS event types
- Event-driven automation triggers with batching support
- Interactive dashboards powered by Chart.js
Integrations & API
- Native webhook integration with Salloq E-commerce and POS
- Public REST API for flows, campaigns, contacts, events, and webhooks
- Web-based API documentation with multi-language examples
Security & Compliance
- Prepared statements, XSS protection, and encrypted credential storage
- Security headers enabled (CSP, HSTS, frame protection)
- GDPR-ready unsubscribe, export, and contact deletion workflows
Status
- Platform State: Alpha
- Deployment: Production-ready foundation
- Audience: Internal use and early partners